When WeWork faced turmoil globally, leading its U.S. parent company to file for bankruptcy protection in 2023, few expected its Indian affiliate to become a case study in strength and discipline. Once seen as a symbol of the “new economy,” WeWork’s downfall illustrated the dangers of excessive growth, inflated valuations, and weak governance where the promise of change often exceeded execution. In this context, WeWork India operated under a brand license and was supported by the Embassy Group, taking a different route.
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